Our ‘business’ model


Welcome, and thanks for your interest. We are rapidly evolving all aspects of tunaamini – and that includes our business model which we’ll talk about. But no matter which, we’re operating as a not-for-profit and all donations will go 100% on additional solar and internet hardware in somebody’s village/home and we’ll update you with photos and positive impact analysis. All the distribution, installation, and other costs we’ll host from larger organisations and benefactors, nevertheless we’re looking at being leanest of the lean with that too.

According to recent research 42% of people in the US don’t trust charities, and having looked at the scene ourselves we can’t blame them. Low clarity on rollouts; obscure repayment terms sometimes over 100% APR; and using the money to buy pre-selected products at high prices are some of the dirty tricks. We’re going to be open, transparent, different. Even in this new solar system market we’ve seen companies with hundreds of sales people selling products at ten times the factory-exit price.

We are going to simultaneously try out the following 4 models:

1 Peer to peer micro-donation platform, whereby someone in a relatively wealthy global position micro-sponsors somebody in a marginalised position. The platform will allow personal contact and progress to be seen and be a transformative level of interest and excitement, options for privacy and anonymous use on either side will be present.

2 As above, but zero interest micro-repayment platform, based on trust payback people will then accrue credit scores within the platform.

3 Domino-model. We give the first small-home away within a village, and when the factory-cost price of it is paid back we give the second unit away. This method requires the marginalised communities to find the money themselves, but has the potential to accelerate the roll-out as it’s not reliant on donations. The factory-cost-price on a small unit can be break-even within 1-3months, pretty good on a product that will last 10-20years. The village elders can help coordinate group repayments and speed up the rollout through their village, leaving it free from current expenditures and starting a new generation off on the right foot.

4 Continuous payment mechanism with remote-shutdown capability. Least favoured, but established way of provisioning capital and taking payments as done by M-Kopa, azuri-technologies etc. Larger hardware and administration costs, can end more often in lose-lose scenarios whereby capital isn’t paid for, is disconnected and useless, but cannot be recovered or recycled. We will be looking into lightweight, cost-effective monitoring systems that can maybe degrade to freemium models rather than shut-downs.